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服裝共享平臺(tái)-萊爾·托特,啟動(dòng)時(shí)尚分享

來(lái)源:??????2018/4/24 8:03:31??????點(diǎn)擊:

YKK拉鏈行業(yè)新聞】最近,記者在朋友圈上看到了關(guān)于“美國(guó)先鋒時(shí)尚分享平臺(tái)——萊爾·托特”的信息。雖然“服裝分享”遠(yuǎn)沒有共享一個(gè)自行車那么熱,但這來(lái)自美國(guó)股票衣櫥作為“新勢(shì)力”行業(yè),再次釋放強(qiáng)烈信號(hào)”作為中國(guó)服裝市場(chǎng)穩(wěn)步增長(zhǎng),尤其是女裝分享分享行業(yè)顯示出強(qiáng)大的市場(chǎng)吸引力。


許多服裝共享品牌為鹿市場(chǎng)。
據(jù)了解,世界領(lǐng)先的時(shí)尚共享平臺(tái)LeTote letot于去年年底正式宣布。ykk拉鏈價(jià)格自從2012年在舊金山成立以來(lái),萊爾·托特已經(jīng)成為美國(guó)第一個(gè)時(shí)尚分享平臺(tái)。萊爾·托特納姆“中國(guó)將繼續(xù)經(jīng)營(yíng)模式,會(huì)員按月收費(fèi)模式,租借各種品牌,不同款式的服裝,想用手機(jī)換新時(shí)間也可以是預(yù)約的關(guān)鍵。”
事實(shí)上,三年前,在分享經(jīng)濟(jì)的浪潮下,分享租衣開始萌芽。其中,衣服二、三”和“女神學(xué)校”開始較早品牌。今天,衣服兩個(gè)或者三個(gè)”已經(jīng)發(fā)展成為一個(gè)國(guó)內(nèi),甚至是整個(gè)亞洲最大的服裝品牌,獨(dú)家,讓全球買家,由專業(yè)團(tuán)隊(duì)為買方的全球采購(gòu),同時(shí)品牌服裝分為模式的引入,數(shù)百個(gè)國(guó)內(nèi)外品牌商品按照租賃和銷售收入共享品牌。到目前為止,可以提供超過500個(gè)品牌,累計(jì)超過100萬(wàn)品牌的服裝,不缺少威克哈卡梵克和其他國(guó)際品牌,擁有MO&Co。大型的/MEOPeacebirdFreePeopl白領(lǐng)女性最喜歡的時(shí)尚品牌。
“女神學(xué)校”的口號(hào)是亞洲第一個(gè)擁有輕奢和年輕時(shí)尚的衣櫥,擁有500多個(gè)品牌和50萬(wàn)件商品可供選擇。
在寫作的過程中,記者可以在去年3月搜索到同樣的APP和漂亮的“rent”和“服裝jia”,再到1200萬(wàn)美元+一輪的更多的夢(mèng)想“來(lái)自于“轉(zhuǎn)型”,APP關(guān)閉了。
健康仍然是最大的消費(fèi)者心理障礙。
記者隨機(jī)采訪了十幾位消費(fèi)者,都表達(dá)了最關(guān)心或分享的服裝健康問題。當(dāng)記者問該公司目前的困境是什么時(shí),這也是答案。
在中國(guó),服裝共享仍然是一個(gè)相對(duì)較新的概念。與開放的外國(guó)相比,中國(guó)人在服裝分享方面更加謹(jǐn)慎。進(jìn)一步推動(dòng)“23”升級(jí)清洗保護(hù)服務(wù)本身,除了自建全自動(dòng)智能洗衣機(jī)外,還不時(shí)與國(guó)內(nèi)洗衣行業(yè)龍頭企業(yè)尋求合作。除了上海與富特之前的合作,最近的“服裝二、三”和華南洗滌與保護(hù)龍頭企業(yè)——日用洗衣與戰(zhàn)略合作,積極布局全國(guó)市場(chǎng)。
根據(jù)介紹,除了國(guó)內(nèi)外一流的清潔設(shè)備外,第二、三層的衣服“更注重衣物的智能洗滌,上海ykk拉鏈確保衣服無(wú)味道、無(wú)垢,對(duì)原材料的損害最小。”在智能清洗前后,共包括16個(gè)標(biāo)準(zhǔn)清洗程序,包括14種定制洗滌和護(hù)理類別,5種深度消毒和11項(xiàng)熨衣,以解決用戶對(duì)后端清洗的懷疑。
而“天神”網(wǎng)站還顯示,上海非本地自建中心的清潔和消毒,主要使用國(guó)外進(jìn)口的清潔設(shè)備和綠色環(huán)保洗液,使紫外線輻射、臭氧、175的高溫消毒三倍。
服裝市場(chǎng)空間為共享衣柜提供了發(fā)展土壤。
那么,共享服裝產(chǎn)業(yè)的發(fā)展是怎樣的呢?公司正處于快速發(fā)展的階段。它有超過千萬(wàn)的用戶,而且非常粘。融資形勢(shì)非常好,在一年半的時(shí)間里完成了,從天使的轉(zhuǎn)變到C輪的快速發(fā)展。
對(duì)服裝共享市場(chǎng)的未來(lái)非常樂觀。服裝、服裝、服裝和服裝都在引領(lǐng)潮流,但服裝共享領(lǐng)域并沒有真正開始破裂。至于服裝分享的概念,白領(lǐng)女性一般都是可以接受的。隨著越來(lái)越多的女性回到中國(guó)工作,她們相信服裝分享市場(chǎng)將會(huì)有一波增長(zhǎng)。”該公司的首席說(shuō)。
在2017年11月發(fā)表的一篇演講中,速度研究協(xié)會(huì)(institute for speed research)顯示,中國(guó)服裝市場(chǎng)持續(xù)增長(zhǎng)。

Recently, the reporter saw a piece of information about "American pioneer fashion sharing platform - Lyle tote" on the circle of friends. Although "clothing sharing" is far from sharing a bike so hot, but this comes from the United States share the closet as a "new forces" into the industry, is once again to release the strong signal "as China's clothing market has grown steadily, especially women's clothing sharing sharing industry is showing strong market appeal.

A number of clothing sharing brands for the deer market.
It is understood that the world's leading fashion sharing platform, LeTote letot, was officially announced at the end of last year. Since its founding in San Francisco in 2012, Lyle tot has become the first fashion sharing platform in the United States. Lyle tottenham "China will continue the business model, membership in monthly charge mode, loan various brands, different styles of dress, want to change the new time by mobile phone can be also a key to make an appointment.
In fact, three years ago, under the tide of sharing economy, sharing rent clothes began to sprout. Among them, clothes two and three "and" goddess school "start earlier brand. Today, the clothes two or three "has developed into a domestic and even the whole of Asia's biggest clothing brand share, exclusive to enable global buyers, by a professional team for the buyer's global purchase, at the same time the introduction of brand clothing is divided into mode, hundreds of domestic and foreign brand goods in accordance with the lease and sales revenue sharing with brand. So far, can provide more than 500 brands, the cumulative beyond 1 million brand clothing, there is no lack of VictoriaBeckhamCarvenMcQKENZOMichaelKor and other international brands, have MO&Co. MassimoDuttiC/MEOPeacebirdFreePeopl white-collar female favorite fashion brand.
The "goddess school" slogan is the first Shared wardrobe in Asia with a combination of light luxury and young fashion, with more than 500 brands and 500, 000 items to choose from.
As of writing, the reporter can search to the same APP and beautiful "rent" and "garment jia" in March of last year to $12 million A + round of more dream "is from" the transformation ", the APP is closed.
Health remains the biggest consumer psychological barrier.
Reporters randomly interviewed a dozen consumers, all expressed the most concern or Shared clothing health problems. And when the reporter asked the company what the industry's current difficulties were, it was also the answer.
In China, clothing sharing is still a relatively new concept. Compared with open foreign countries, Chinese people are more cautious in clothing sharing. Which further motivates "23" upgrading wash protect service requests itself from time to time, in addition to the self-built automatic intelligent washing factory, also from time to time with the domestic laundry industry leading enterprises to seek cooperation. In addition to the previous cooperation between Shanghai and fuette, the recent "clothes two and three" and the south China washing and protection leading enterprises - daily laundry and strategic cooperation, actively layout the national market.
According to the introduction, in addition to the domestic and foreign first-class cleaning equipment, the clothes of the second and third "pay more attention to the intelligent washing of clothing, to ensure that the clothes are tasteless and unsullied, and the damage to the raw material is the least. Before and after the intelligent cleaning, 16 standard cleaning procedures were included, from 14 kinds of customized washing and nursing categories, 5 types of deep disinfection and 11 items of ironing, to solve the users' doubts about the back end cleaning.
And "goddess" website also shows that the cleaning and disinfection of the nonlocal self-built center in Shanghai, the main use of foreign imports of cleaning equipment and green environmental protection lotion, enable the ultraviolet radiation, ozone, 175 ℃ high temperature disinfection of triple.
The clothing market space provides the development soil for the Shared wardrobe.
So what is the development of the Shared garment industry? The company is in the stage of rapid development. It has over ten million users and is very sticky. The financing situation has been very good, and it has been completed in a year and a half, from the angel's turn to the rapid development of the C round.
Very optimistic about the future of the clothing sharing market. Clothing, clothing, clothing and clothing led, but the area of clothing sharing has not really started to burst. As for the concept of clothing sharing, white-collar women are generally acceptable. As more and more women return to work in China, they believe that the market for clothing sharing will have a burst of growth. "The company's chief said.
In a speech delivered in November 2017, the institute for speed research showed that China's clothing market continues to grow, judging by the size of the country's clothing market. With the improvement of family income level in China, people's pursuit of beauty is more profound, and there is more demand for clothing. In 2016, the size of the market has reached 2016 yuan, up 9.4% year on year is expected in the next few years, Chinese clothing market scale will also maintain the growth of around 10% a year, in 2020 will exceed 2 trillion yuan, a huge clothing market space for the development of Shared wardrobe provide fertile soil.
At present, the main target customers of several clothing sharing platforms are women. The report also showed that women's clothing accounted for half of the clothing market by the third quarter of 2017. Adult women's clothing accounts for 53 percent of the total apparel market and 17 percent of the adult menswear market, underscoring the dominance of women in clothing. However, women's rich models, which account for inventory is great, has caused waste of resources, and share the closet main female costume rental, catering to the women in diversified consumer demand, not only provides a good opportunity for development but also can solve women's clothing market of excess capacity.
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